Trading Standards - "The Language of Scams" - how you are persuaded to part with your money

Published on Wednesday, May 6, 2020 by Amy Underwood

This publication shows how criminals use language in subtle and powerful ways to scam people out of money. It highlights how, far from the popular idea of the gullible or vulnerable person ‘falling for’ a scam, the reality is that scammers are highly skilled manipulators of language who use techniques designed to make people feel at ease and disguise any cause for concern.

This booklet will show some of the ways in which scammers use the reassurance of familiarity, our normal instincts to protect, and isolation from support to draw people in and justify their behaviour. They exploit all types of situations, including panic, uncertainty and isolation relating to COVID-19. They then manoeuvre individuals into positions where they believe they are making reasonable choices but are in fact being scammed.

Click here to download your copy of Scams: the power of persuasive language.

(the link is hosted by Norfolk Safeguarding Board)

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